Truecaller Verified Business Caller ID does not remove spam. Onboarding with the verified business program does not guarantee spam removal or number whitelisting. When a verified number is identified as spam by Truecaller’s spam algorithm, an additional tag showing the spam score is displayed on the caller ID.
Truecaller Verified Business Caller ID is a brand identity solution. It will help you showcase your brand name, logo, and industry tags to establish brand safety and trust in communication while also preventing identity theft by scammers.
Green caller ID remains intact along with the verified ✅
Business identity details (name, logo, tag) remain intact.
The solution allows businesses to project the right identity and adds trust to user communication. But, spam marking of listed numbers is governed predominantly by business call patterns and by users’ decisions to report a call as spam.
Truecaller has a responsibility toward its users to allow them to express their opinion on the calls they have received. Users’ perception of Spam is subjective and varies with:
Nature of the calls
Intent of the customer
Cold call vs follow-up
Prior context/brand association
Frequency of contact
Positioning of the business